A BLOG is a platform to share your thoughts and knowledge on subjects related to your business to people round the globe, create links to useful information, and post news and other announcements even if you donít have the technical knowledge. You can use a blog to give a personal face and voice to your business, and create a useful resource your customers will want to revisit often. Blogs can also help you build your professional reputation and gain your customers' trust. You can post the text, photos, videos, links etc. on your blog.
For business, blogs can help you build stronger relationships with important target groups such as clients, the media, the general public and/or shareholders. You can have your customized blog hosted & integrated with your company name (Company's Website), just like: http://blog.searchenginemasterz.com
How can it help you?
Simple, low cost PR. Blogs are a simple and fast way to put information online
Establish expertise. Position yourself and your company as the expert and raise your visibility with your target market
Extend communications and customer relationships. Blogs enable companies to present a human face and voice to the public. Blogs allow you to join customer discussions, respond to concerns, provide tips and insights or receive feedback
Build community. Use blogs to grow group support around a cause, political issue, technology or hobby related to your product
Test ideas or products. Because blogs are informal and conversational in nature you can publish an idea and see if it generates any interest or buzz
Helps improving Search Engine Rankings. Google and other search engines reward sites with a lot of content that is updated often and have many inbound links
You can update the latest products on your company blog(on your own)
Creates Multiple identities on Search Engines
No designing knowledge required
No need to spend time and money on your website designer
Earn money by placing Ads on your blog using Google Adsense & other Ads Network